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Do contextual ads work? Neuroanalytic study proves they are more memorable
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Ads with the most contextual relevance got 43% more neural engagement and 2.2 times better ad recall from viewers, according to a new ...


2 days ago
Online retailer donates 5,000 compression socks to help Scotland’s nurses fight fatigue
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Netimperative  |  2 days ago
Microsoft buys Affirmed Networks to boost 5G
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Netimperative  |  2 days ago
Virus shutdown ‘makes content marketing more important than ever’
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Netimperative  |  2 days ago
Gen Z ‘prefers YouTube over TV and Netflix’
Netimperative  |  2 days ago
Poor eCommerce planning and execution will cost direct to consumer brands £304k in 2020
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Netimperative  |  2 days ago
Alexa and Google get Midwife Voice Skill from Tommy’s and Mindshare
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Netimperative  |  2 days ago
UK tech industry ‘will hold strong in the coming months’
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Netimperative  |  2 days ago
Millennials and Gen Zs’ search privacy perceptions are changing
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Netimperative  |  2 days ago
Sustainable fashion gains momentum but fast fashion still reigns with UK influencers
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Netimperative  |  2 days ago
Facebook traffic surges during lockdown (but ad business takes a hit)
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Netimperative  |  3 days ago
Virtual concerts and games: Most consumers ‘crave live streams of postponed events during national lockdown’
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Netimperative  |  4 days ago
Pinterest takes on Twitter with ‘Today’ tab
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Netimperative  |  4 days ago
Advertising in a lockdown: What consumers expect from brands during the Covid outbreak
Netimperative  |  4 days ago
Disney+ goes live across Europe as online viewing figures surge amid lockdown
Netimperative  |  4 days ago
Right to reply: What does the rise of Netflix and Disney+ mean for ad funded video content?
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Netimperative  |  5 days ago
Rise of e-learning: 800k tune in to virtual PE session for school kids
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Netimperative  |  5 days ago
Guest comment: Why the Gender Pay Gap doesn’t exist for a new generation of female freelancers
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Netimperative  |  6 days ago
Disguised ads and hidden opt-outs: Are brands breaking the law with their dark UX patterns?
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Netimperative  |  6 days ago
Intent Vs Keywords: The future of search engine optimisation
Netimperative  |  9 days ago
Guest comment: How the luxury sector should prepare for Covid-19
Netimperative  |  9 days ago
How the Coronavirus has (and has not) affected marketing spending
Netimperative  |  9 days ago
Traditional advertising ‘remains more effective than social influencer strategies’ in driving online conversions
Netimperative  |  9 days ago
UK’s B2B marketing professionals in Covid-19 lockdown
Netimperative  |  9 days ago
Netflix and YouTube begin temporary slow down to keep the internet from breaking
Netimperative  |  9 days ago
MG Motor UK launches in-game advertising in DiRT Rally 2.0
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Netimperative  |  9 days ago
UK pet wellness brand appoints 360OM for paid search drive
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Netimperative  |  9 days ago
Gumtree launches new campaign for finding ‘a car right up your street’
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Netimperative  |  9 days ago
Eve Online players get personalised video updates
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Netimperative  |  9 days ago

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