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PreciseTarget Exits Stealth Mode With Aggregated Retail Data Solutions
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PreciseTarget publicly launched its first retail audience data segments on LiveRamp on Friday. PreciseTarget ingests audience and ...


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Brand Safety Is Not Synonymous With Quality
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The Secret To Facebook’s $67 Billion Ad Machine
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Comic: Brand Protection Factor (BPF)
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Browsers Still Vulnerable To Ad Fraud And Data Theft; AVOD Skates Around Verification
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Publicis Is Back To Growth, But Defends Epsilon Acquisition To Investors
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Why Is Vungle Worth $750 Million?
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Is 5G On A Collision Course With Privacy?
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The Big Story: Layser Sights
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Viewers Want To Add More SVOD To Their Streaming Lineups, But Competition Will Be Fierce
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Amazon Faces EU Data Inquiry; Apple Will Fund Podcasts
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Netflix Flatly Dismisses Ad Rumors
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Podcast: How Accenture Interactive Gate-Crashed The Agency Business
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Three Ways Amazon Stays A Step Ahead On Prime Day
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Omnicom Sees Long-Term Risks In Owning A Data Company
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Ad Ops Manager Turned Ad Tech Founder Solves Viewability For Publishers
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To PMP, Or Not To PMP, That Is The Question
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WashPo Rolls Out Cookie-Free Targeting Tool; Quibi Snags Original NBC News Content
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How OTT Platforms Fit Into The Complicated TV Landscape
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Here’s How The Rest Of The World Is Going After Facebook, Following Its $5B FTC Fine
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Amazon Emerges As Google Challenger In Advertiser Perceptions SSP Report
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The Legacy Of Millennial Media; Vungle Acquired By PE
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After Sale To PE Firm, IBM Watson Marketing Rebrands As Acoustic
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Amperity Raises $50 Million As Mar Tech Heavyweights Turn To CDPs
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The Rise And Fall And Rise Of The Global CMO
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